How to Maintain a Full Bush in 3 Steps
October 20, 2025
By: Truly Beauty
The full bush is officially having a moment. But here's what nobody tells you.
Growing it out is the easy part. Keeping it soft, smooth, and irritation-free? That’s where things go wrong. Because without the right care, a full bush can quickly turn into itchiness, dryness, ingrown hairs, and odor buildup.
So if you want to grow a full bush and maintain it, you need a routine.
The Biggest Mistake People Make
Most people think, “If I’m not shaving, I don’t need products.” That’s exactly why things get uncomfortable fast. Hair traps sweat, bacteria, and dead skin which leads to: irritation, smell, bumps, and rough, brittle texture. In other words, natural doesn’t mean maintenance-free.
The 3-Step Full Bush Routine You Need
If you want your bush to feel soft, clean, and smooth, you need this simple 3-step system.
Step 1: Exfoliate
Even if you’re not shaving, dead skin still builds up around the hair follicles and that’s one of the biggest causes of itchiness and ingrowns.
A gentle exfoliator clears that buildup before it turns into irritation, keeping skin smooth and follicles unclogged. This is the step that prevents problems before they start.
The fix? Use a gentle exfoliator 2–3x per week. Truly's Smooth Legend Pre-Shave Scrub removes dead skin, prevents bumps, and keeps follicles clear so your bush always looks and feels its best.
Step 2: Hydrate
This is the step most people skip and regret. Pubic hair pulls moisture away from the skin, leaving it dry, coarse, and uncomfortable.
To keep your bush soft and shiny, use a lightweight oil daily like Truly's Cooka Oil. It's enriched with moisturizing plant oils and antibacterial tea tree oil to keep your bush smooth and bump-free.
The difference is immediate -- less itch, smoother texture, and a noticeably softer feel.
Step 3: Trim
Growing out your pubic hair doesn’t mean letting it go wild (unless you want to). Trimming helps maintain shape, reduce bulk, and keep things neat. Just remember to always trim on dry hair to avoid uneven length. And of course, always be extra careful when trimming.
What Happens If You Skip This Routine?
Let’s be real. Without care, a full bush can quickly become itchy within days, rough to the touch, prone to ingrowns, and just generally uncomfortable - which nobody wants. With the routine? Softer, cleaner, healthier, and way more comfortable.
Shop Your Full Bush Routine Today
Use this daily + weekly combo and you’ll feel the difference fast.
Thousands of people swear by these products for keeping their skin smoother, softer, and irritation-free.
What Is a Full Bush?
A full bush refers to a natural, unshaven pubic area. Unlike trimmed or waxed styles, a full bush is characterized by its natural growth and volume. This style is making a significant comeback, with many choosing to embrace their body hair as a form of self-expression and empowerment.
A full bush is your natural pubic hair, growing freely and fully—no trims, no waxing, no rules. The full bush is back, and it’s all about embracing your body hair with confidence and owning your vibe.
Why is the Full Bush in Fashion?
According to New York City–based holistic ob-gyn Dr. Eden Fromberg, it's all down to self-expression and women feeling a lot less tied down by conventional beauty standards (like a baby-smooth bikini line).
"Women are becoming increasingly aware that our bodies are a lot more than the visual or sexual playthings that past cultural norms implied," she says. "We want to express our diversity and power, live our preferences, and feel comfortable in our own bodies without judgement." Sounds good to us!
In recent years, we've also seen Hollywood stars like Emma Watson and Ashley Graham speaking out about embracing the full bush.
How to Grow a Full Bush for Women
Are you interested in going au natural yourself? If it's your first time bailing on bikini waxes in favor of a full lady bush, let us show you how to grow your bush.
1. Put Down Your Razor
If you're serious about growing out your pubic hair, keep your hair removal tools at a distance and let nature do its thing.
2. Use a Trimmer to Keep Things Neat
The growing out phase (much like heavy layers or cropped bangs) can look a little ... unkempt. However, you can keep it more contained by trimming your bikini area.
3. Boost Healthy Hair Growth
To promote healthy hair growth in the pubic area, try dabbing on some of Truly's Cooka Oil. It's made with a blend of soothing lavender, tea tree, jojoba, primrose, and antimicrobials to help relieve and prevent ingrown formation in areas prone to irritation. It's a pubic hair grooming essential!
5. Wear Cotton Undies
The great thing about pubic hair is that it protects your skin against chafing from uncomfortable fabrics. Still, Ob-Gyns and dermatologists recommend airing it out after a long day or sweaty workouts.
To keep your lady parts extra happy, stay away from moisture-retaining synthetic fabrics. Wear organic cotton underwear instead.
Growing out your bush it is the easy part. Keeping it soft, clean, and comfortable is what makes the difference. Build your routine now to stop ingrowns, itching, and discomfort.
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